subliminal affect

Subliminal affect denotes behavior steering effects of technology (such as attraction or dislike) by smells, noise or by images that works subconscious. Even if there is no physical contact, this effect is still best categorized in the to the-hand-quadrant. There is resemblance with interaction before-the-eye in the sense that cues are conveyed. Unlike interaction in the before-the-eye quadrant conscious cognition is however not involved. Instead, affection occurs by subliminal tuning to the triggers from the environment. There is also resemblance with indirect behind-the-back influences, because direct interaction is hardly perceived.