Products can contribute to fashioning people as they identify themselves with and through technologies. People choose products that fit their image, and thereby those products help to shape and express the identity, the self of people. This exemplary mediation effect can best be categorized in the cognitive interaction quadrant. Daniel Miller’s approach of Material Culture Studies, offers the best example of technical mediation as identification with and through technologies. Miller claims, that by using technology people express themselves. They do not just represent what was already there, for in the act and interaction with technology they also create themselves. He asserts that “objects make us, in the very same process that we make them” (Miller 2010, 60).