embodied technology

Products can coerce physical gestures, but they can also structure gestural routines in more subtle ways. Products such as pencils or a bikes are used without much thought. And if one does think about it, they are rather experienced as comfortably integrated and empowering, than as constraining. Such products are embodied (Merleau-Ponty; Ihde). Practice and discipline are necassary to attain this natural experience , even if this is often forgotten afterwards (Foucault).