before-the-eye (cognitive)

If technologies address our cognition, this can be termed before-the-eye interaction. Products then transport signs that informs our decision making faculty. The experience of conscious use of technology largely falls in this quadrant. The eye symbolizes this mode, but other senses can act as information receivers too.

Three exemplary effects before-the-eye are: guidance, persuasion, and image.

The mechanisms collected in this quadrants are drawn from the intersection of psychology and design. They can be applied in the design of products and this is actually been done. Think of design for usability, branding, and social design.